More shoppers,
zero effort.

On The Town is a platform where club organizers create recurring social events — craft circles, collector meetups, hobby workshops, and more. These clubs need unique retail spaces to host their gatherings, and that's where you come in. As a partner shop, you get discovered by organizers in your area who are actively looking for places to bring their groups on a recurring basis.

Sign up as a partner venue with your shop details — it takes just a few minutes. Club organizers looking for unique spaces to host craft circles, hobby groups, and product-focused events can then discover your shop and reach out to book. You set the terms and availability, they bring the people. There's no cost, no commitment, and no contract.

Craft clubs, maker meetups, product demonstration groups, collector circles, DIY workshops, board game nights, and shopping social clubs are all common. These groups bring recurring foot traffic and introduce new customers to your products every week. Many attendees make purchases during or after events, so a single workshop can drive as much revenue as a full day of walk-in traffic.

No. Partnering with On The Town is completely free for retail shops. We never charge fees, take a cut of your sales, or require any subscription. You simply get discovered by club organizers who need a great place to host their events, and you keep 100% of every sale.

Most retail shops rely on walk-ins and seasonal promotions, which means traffic can be unpredictable — especially on weekdays. Hosting recurring community events like craft workshops, collector meetups, and hobby nights gives people a specific reason to walk through your door every week. Groups that book through On The Town bring 8 to 20 people per event, and studies show event attendees spend two to three times more than regular walk-in shoppers. Over time, many club members become loyal customers who visit your shop even outside of events.

One-time promotions and sales can spike traffic temporarily, but recurring events build lasting customer relationships. When a knitting circle, vinyl collector group, or board game club chooses your shop as their regular home base, you get a guaranteed group of engaged customers every week or month. These people get to know your inventory, recommend your shop to friends, and spend more per visit than typical browsers. It's the most effective — and free — form of retail marketing.

Eventbrite is built for one-off ticketed events, not recurring community gatherings. Social media posts get buried by algorithms and rarely translate into consistent foot traffic. On The Town is different — it connects your shop with club organizers who already have an engaged group of members looking for a regular space to meet. There are no fees, no commissions, and no ad spend. The organizers handle promotion and member coordination, so you get predictable, recurring visitors without the marketing overhead.