More customers,
zero effort.

On The Town is a platform where club organizers create recurring social events — dinner clubs, running groups, book clubs, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for places to bring their groups.

Sign up as a partner venue on On The Town — it's completely free and takes just a few minutes. Once listed, dog walking groups, breed meetups, puppy socialization clubs, and other pet-focused organizers can discover your shop and start booking it as their regular gathering spot.

Dog walking groups, breed-specific meetups, puppy training clubs, adoption event organizers, pet parent social groups, and pet photography circles are all common. These clubs meet regularly — weekly or monthly — which means consistent foot traffic from pet owners who browse your products and services every time they visit.

No, partnering with On The Town is completely free for pet shops and veterinary clinics. We never charge fees, take a cut of any sales, or require a subscription. There is zero cost — you simply get discovered by club organizers who need a pet-friendly space for their recurring events.

Hosting recurring pet events is one of the best ways to drive consistent store traffic. When a dog walking group or breed meetup gathers at your shop every week, those pet parents naturally browse your shelves, try your grooming services, and pick up treats and toys. On The Town connects you with organizers who already have groups of pet owners ready to meet — you just provide a welcoming space.

Data from our partner pet shops shows that event-day sales are significantly higher than regular days. Pet parents who come for a yappy hour, training session, or breed meetup tend to spend more on food, treats, and accessories because they're already in your store and in a buying mindset. Recurring events create a habit loop that turns occasional shoppers into loyal weekly customers.

Social media posts are easy to miss and hard to convert into committed attendees. On The Town is built for recurring in-person events, so pet owners actually sign up, show up, and come back week after week. Club organizers on our platform are actively seeking pet-friendly venues for their groups, which means you get targeted discovery from people who are ready to walk through your door — not just scroll past a post.