Trusted by 120+ restaurants

More diners,
zero effort.

Our clubs host recurring small-group events and need restaurants. Partner with us to be one of the restaurants they choose.

View a club

Launch a dinner club

Create themed dining nights that turn empty tables into community gatherings.

Diners enjoying a themed dinner club event at a restaurant
OTT
On The Town
Become a partner

Takes less than a minute

ROSEMARY & VINE
142 W 10th St, New York, NY 10014
Restaurants
you@rosemaryvine.com
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Match your diners

Guests sign up and get seated with compatible people. Every table becomes a conversation.

Guests matched into small groups for a social dining experience
Find a venue

Browse partner venues for your next event

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Best match
ROSEMARY & VINE
Main Dining Room
4.9
AvailableUp to 8 tables·Matched group seating
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Nearby
The Corner Spot
Cafe·0.3 mi
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Greenlight Studio
Workshop·0.7 mi
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Measure the impact

Track repeat visits, revenue per event, and how your community programs drive loyalty.

Restaurant manager reviewing community event analytics on a dashboard

Upcoming Events

ROSEMARY & VINE

This week
Events

4

Expected guests

68

Coming up

Thursday Night Dinners
Thu, Feb 6·7:00 PM
16
Weekly
Wine & Words Book Club
Sat, Feb 8·3:00 PM
12
Biweekly
Sunday Social Brunch
Sun, Feb 9·11:00 AM
24
Weekly

Loved by partners

Our Thursday supper club fills 12 seats every week that used to sit empty.

M

Marco

Restaurant Owner · New York

Dinner club members spend more and tip better than walk-ins. It's a no-brainer.

E

Elena

General Manager · Chicago

We went from zero group bookings to three recurring dinner clubs in two months.

R

Rashid

Executive Chef & Owner · San Francisco

Guests come for the club and stay for the menu. Repeat visits are through the roof.

S

Sofia

Hospitality Director · Austin

Popular clubs

Thursday Night Dinners

Thursday Night Dinners

A weekly supper club for solo diners who want great food and better company.

Wine Pairing Society

Wine Pairing Society

Monthly wine-paired tasting menus with a sommelier-led discussion.

Chef's Table Club

Chef's Table Club

Exclusive small-group dinners featuring multi-course tasting menus.

Neighborhood Supper Club

Neighborhood Supper Club

Connecting locals over family-style meals at a different restaurant each month.

Sunday Brunch Crew

Sunday Brunch Crew

Weekend brunch meetups for people who love good food and lazy mornings.

Culinary Explorers

Culinary Explorers

A rotating series of international cuisine nights at local restaurants.

FAQ

What is On The Town?

On The Town is a platform where club organizers create recurring social events — dinner clubs, running groups, book clubs, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for places to bring their groups.

How do restaurant partnerships work with On The Town?

You sign up as a partner venue and share basic details about your restaurant. Club organizers in your area — like dinner clubs, supper clubs, and wine tasting groups — can then find you when planning their next event. When a club wants to book, they reach out directly. You confirm availability and group size, and they handle RSVPs and coordination. There are no fees, no commissions, and no subscriptions. You simply get discovered by people who need a great place to bring their groups, week after week.

What types of clubs book events at restaurants?

Dinner clubs and supper clubs are the most common — they run weekly or monthly group dining with matched seating. Wine and food pairing groups, networking mixers for professionals, singles dining events, cultural food exploration clubs that rotate through different cuisines, and celebration clubs for birthdays and milestones are also popular. Many run on a recurring schedule, meaning one partnership can translate into dozens of group bookings per year. Organizers handle all the logistics — promoting the event, collecting RSVPs, and coordinating attendance — so there's virtually no extra work on your end.

Does it cost anything for restaurants to partner?

No. Partnering with On The Town is completely free for venues. We never charge fees, take a cut, or require any subscription. You simply get discovered by club organizers who need a great place to host their events.

How do dinner clubs and group events help fill empty tables?

Every restaurant has slow nights — Tuesdays, Wednesdays, early weekday evenings where tables sit empty while fixed costs keep running. Traditional marketing like social media ads and discount deals can bring in one-time visitors, but they rarely create recurring, predictable traffic. Community events solve this. When a dinner club or supper club chooses your restaurant as their regular venue, you get a guaranteed group booking every week or month. These aren't coupon-clippers — they're engaged diners who come for the social experience, order full meals, and tip generously. Restaurants that host recurring clubs report higher average checks per guest and significantly better repeat visit rates compared to walk-in traffic.

How does On The Town help restaurants get more customers?

On The Town connects your restaurant with local club organizers who are actively searching for venues to host their recurring events. Instead of spending money on ads that bring one-time visitors, you get matched with organizers who bring groups of 8 to 30 people on a recurring basis. Your restaurant appears in search results when organizers look for venues in your area — they can see your capacity, location, and what makes your space great for group events. Once a club books with you, they handle everything: RSVPs, member communication, and attendance. You just prepare the tables and serve great food.

What makes On The Town different from reservation platforms?

Reservation platforms like OpenTable and Resy help individual diners book tables. On The Town is different — it connects you with club organizers who bring groups of people on a recurring schedule. Instead of filling one seat at a time, you fill entire sections of your restaurant with engaged, high-spending groups. There are no per-cover fees and no commission on orders. The organizers do the marketing and member management, so you get the foot traffic without the work.
Fill your restaurant tonight.
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