More guests,
zero effort.

On The Town is a platform where club organizers create recurring social events — dinner clubs, running groups, book clubs, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for places to bring their groups.

Sign up as a partner venue on On The Town — it's completely free and takes just a few minutes. Once listed, wine tasting clubs, food and wine pairing groups, oenophile societies, and sommelier study circles can discover your shop and start hosting their regular tastings and events at your location.

Wine tasting clubs, food and wine pairing groups, sommelier study circles, blind tasting leagues, vineyard tour clubs, natural wine enthusiast groups, and cheese and wine social clubs. These groups meet on a recurring schedule — weekly tastings, monthly deep dives — which means consistent foot traffic from wine lovers who purchase bottles every visit.

No, partnering with On The Town is completely free for wine shops. We never charge fees, take a cut of bottle sales, or require a subscription. There is zero cost and zero risk — you simply become discoverable to club organizers who are looking for a knowledgeable wine shop to host their recurring tasting events.

Recurring tasting events are one of the most effective ways to drive both bottle sales and customer loyalty. Tasters who attend weekly or monthly events buy significantly more bottles per visit than walk-in customers because they're educated, engaged, and trust your recommendations. On The Town connects you with organizers who already have groups of curious wine drinkers — you just provide the pours and the expertise.

When someone attends your tasting events regularly, they build a relationship with your staff and develop trust in your palate. That trust makes them far more likely to join your wine club or subscription program. On The Town helps you create the recurring touchpoints that transform casual tasters into committed members who buy from you month after month.

Vivino and similar apps are built for online reviews and purchases — they actually drive customers away from local shops and toward online retailers. On The Town does the opposite: we connect your shop with club organizers who bring groups of wine lovers through your door in person, on a recurring basis. These are people who want to taste, learn, and buy locally. And listing your shop is always completely free.