More customers,
zero effort.

On The Town is a platform where club organizers create recurring social events — dinner clubs, running groups, book clubs, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for places to bring their groups.

Sign up as a partner venue on On The Town — it's completely free and takes just a few minutes. Once listed, garden clubs, flower arranging groups, plant swap circles, and other plant-focused organizers can discover your shop and start using it as their regular meetup and workshop location.

Garden clubs, flower arranging circles, plant swap groups, succulent collectors, terrarium building clubs, seasonal wreath-making groups, and community garden crews. These clubs meet on a recurring schedule — weekly workshops, monthly swaps — which means steady foot traffic from plant lovers who also browse and buy your products each visit.

No, partnering with On The Town is completely free for florists and garden centers. We never charge fees, take a percentage of sales, or require any subscription. There is zero cost — you simply become discoverable to club organizers who need a beautiful, plant-filled space for their recurring events.

Workshops and club events are one of the most effective ways to bring new customers into your shop on a regular basis. When a garden club or arrangement class meets at your location every week, attendees naturally browse your inventory, purchase flowers and supplies, and tell their friends about your shop. On The Town connects you with organizers who already have enthusiastic groups — you just provide the space and the atmosphere.

Workshop and event attendees spend significantly more than walk-in customers because they're already engaged and inspired. A flower arrangement class, for example, introduces customers to premium stems and tools they wouldn't have discovered on their own. These shoppers come back not just for the next class, but also for everyday purchases — bouquets, houseplants, and gifts — because they now trust your expertise.

Yelp and Google listings are passive — people might find you if they're already searching. On The Town actively connects your shop with club organizers who are looking for a venue right now for their garden club, plant swap, or arrangement class. These organizers bring committed groups of repeat visitors, not one-time browsers. And unlike advertising on review sites, listing your shop is completely free.