More riders,
zero effort.

On The Town is a platform where club organizers create recurring social events — cycling clubs, group rides, maintenance workshops, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for bike shops to serve as their home base for regular rides and events.

List your shop as a partner venue — it's free and takes just a few minutes. Cycling clubs, group ride organizers, and bike maintenance workshop groups are always looking for shops to host their regular rides and events. Once listed, organizers in your area can discover your shop and start using it as the starting point for their recurring rides.

Cycling clubs, group ride meetups, bike maintenance workshop groups, gravel riding crews, and commuter cycling groups. These bring recurring foot traffic and drive gear and service sales, with riders naturally browsing your shop before and after every ride.

No. Partnering with On The Town is completely free for venues. We never charge fees, take a cut, or require any subscription. You simply get discovered by club organizers who need a great bike shop to host their events, and every bike sale, tune-up, and accessory purchase stays with you.

Group ride participants are the most valuable customers a bike shop can have — they ride often, they maintain their bikes regularly, and they upgrade gear throughout the season. On The Town connects your shop with cycling club organizers, group ride leaders, and gravel crews who need a home base for their weekly rides. These riders start and finish at your shop, which means they're browsing products, booking tune-ups, and asking for recommendations every single week.

Online retailers sell gear, but they can't build community. When riders start their Saturday morning ride from your shop, they develop a loyalty that no website can replicate. They try before they buy, get personalized fitting advice, and trust your staff because they see them every week. On The Town helps organizers build these recurring ride programs around your shop, turning it into the center of your local cycling scene.

Strava is great for tracking rides, but it doesn't connect cycling groups with local bike shops or facilitate recurring in-person events. On The Town is built specifically for venue-club partnerships — ride organizers find your shop, schedule their weekly start point, and bring their members through your doors on a predictable basis. It's free, drives real foot traffic, and creates the kind of face-to-face relationships that lead to bike sales and service appointments.