More members,
zero effort.

On The Town is a platform that helps gyms and studios build community through recurring social fitness events — run clubs, yoga meetups, CrossFit teams, and post-workout socials. Members who make friends at your gym stay longer and attend more often. On The Town gives you the tools to launch, manage, and grow these community programs so your facility becomes more than just a place to work out.

Sign up as a partner venue and club organizers running fitness groups — boot camps, yoga circles, CrossFit crews, running clubs — can discover your space and reach out to host events. They bring a ready-made group of engaged fitness enthusiasts; you provide the facility. You can also create your own clubs and events to deepen engagement with your existing members. Either way, it's completely free.

Running clubs, yoga groups, boot camp crews, CrossFit communities, martial arts circles, cycling clubs, and dance fitness groups are all common. Many meet weekly, turning a single partnership into year-round recurring bookings. Post-class social events like post-yoga brunch or post-run coffee meetups are also popular and help members build the friendships that keep them coming back.

No. Partnering with On The Town is completely free for gyms and studios. We never charge fees, take a cut of your membership dues, or require any subscription. You simply get discovered by club organizers who need a great space for their events, and you gain access to community-building tools at no cost.

The number one reason gym members cancel is lack of accountability and connection — they don't know anyone, so there's nothing keeping them coming back. Social fitness clubs solve this by giving members a group to belong to and friends who expect them to show up. Industry data shows that members who participate in group social programs stay 75% longer than those who work out alone. On The Town makes it easy to launch run clubs, training groups, and post-class socials that create the friendships that keep memberships active.

Run clubs, outdoor boot camps, and social fitness events attract people who might never walk into your gym on their own. When a club organizer hosts a Saturday morning run that starts and ends at your facility, every attendee sees your space, meets your members, and experiences your community firsthand. Many of these attendees convert to full memberships because they've already built social connections at your gym before even signing up. On The Town connects you with these organizers for free.

Mindbody and similar platforms are great for class scheduling and billing, but they aren't designed for community building. On The Town focuses specifically on social events and member connections — the run clubs, training groups, and post-workout meetups that create the friendships that prevent cancellations. It works alongside your existing gym management software, not as a replacement. Think of it as your community engagement layer — the tool that turns a gym membership into a social membership.