More parents,
zero effort.

On The Town is a platform where club organizers create recurring social events — parenting circles, baby classes, playgroups, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for family-friendly spaces to bring their groups on a regular basis.

List your store as a partner venue — it's free and takes just a few minutes. Parenting groups, new mom circles, and baby music classes are always looking for family-friendly shops to host their regular meetups and workshops. Once listed, organizers can discover your store and start bringing groups of parents through your doors every week.

New parent support groups, baby music and movement classes, lactation support circles, toddler playgroups, and parenting education clubs. These bring recurring foot traffic and introduce new families to your products at exactly the moment when they're making the most purchasing decisions of their lives.

No. Partnering with On The Town is completely free for venues. We never charge fees, take a cut, or require any subscription. You simply get discovered by club organizers who need a great baby store to host their events, and you keep 100% of every sale that comes from their visits.

New parents are constantly looking for community, classes, and expert guidance — and they tend to shop wherever they feel most connected. On The Town connects your store with parenting group organizers, baby class instructors, and new mom circle leaders who bring groups of 8-20 parents every week. These parents browse and buy during every visit, and the trust they build in your space translates to long-term customer loyalty.

Parents who attend recurring classes and support groups at your store spend significantly more than walk-in shoppers because they develop a relationship with your staff and products. They discover items they didn't know they needed, ask for recommendations, and make purchases naturally as part of their routine visits. On The Town makes it easy for organizers to run these programs at your store, turning one-time visitors into regulars.

You don't have to choose — On The Town works alongside any programs you already run. The key difference is that On The Town brings you outside organizers who already have a following of parents ready to attend. Instead of doing all the marketing and recruitment yourself, you get connected with established parenting groups, lactation consultants, and baby music teachers who just need a great space. It's free and adds foot traffic with zero overhead.