Trusted by 35+ theaters

More audiences,
zero effort.

Our clubs host recurring small-group events and need theaters. Partner with us to be one of the theaters they choose.

View a club

Create subscriber events

Launch pre-show talks, cast meet-and-greets, and subscriber mixers that deepen the theatergoing experience.

Theater patrons gathered for a pre-show talk and subscriber mixer
OTT
On The Town
Become a partner

Takes less than a minute

THE MAJESTIC
22 W Monroe St, Chicago, IL 60603
Theaters
you@themajestic.com
Sign up

Connect your audience

Patrons sign up for events and get seated with others who share their taste — from Shakespeare to experimental.

Audience members matched by taste for a post-show discussion
Find a venue

Browse partner venues for your next event

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Best match
THE MAJESTIC
Main Stage
4.9
AvailableUp to 200 seats·Pre-show reception included
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Nearby
The Corner Spot
Cafe·0.3 mi
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Greenlight Studio
Workshop·0.7 mi
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Sell more subscriptions

Track how community events drive subscription renewals, single ticket sales, and donor engagement.

Theater manager reviewing subscription renewal and attendance analytics

Upcoming Events

THE MAJESTIC

This week
Events

4

Expected guests

68

Coming up

Thursday Night Dinners
Thu, Feb 6·7:00 PM
16
Weekly
Wine & Words Book Club
Sat, Feb 8·3:00 PM
12
Biweekly
Sunday Social Brunch
Sun, Feb 9·11:00 AM
24
Weekly

Loved by partners

Our subscriber renewal rate jumped 20% after launching the Opening Night Society. People feel like insiders.

B

Beatrice

Theater Director · Chicago

Pre-show talks turned casual attendees into season pass holders. They want the full experience now.

L

Lionel

Artistic Director · Minneapolis

We used to have empty seats on weeknights. Community events filled the house and built real loyalty.

R

Rosalind

Box Office Manager · Asheville

Backstage tours sell out instantly and every attendee becomes an evangelist for our productions.

W

Warren

Managing Director · Denver

Popular clubs

Opening Night Society

Opening Night Society

Exclusive access to opening nights with post-show receptions and cast Q&As.

Pre-Show Talks

Pre-Show Talks

Dramaturg-led discussions before each performance to enrich the experience.

Backstage Tours

Backstage Tours

Behind-the-scenes access to sets, costumes, and the creative process.

Improv Workshop

Improv Workshop

Drop-in improv classes for beginners who want to try something new.

Young Critics Club

Young Critics Club

Students see shows for free and write reviews — building the next generation of theatergoers.

Season Launch Party

Season Launch Party

Annual celebration where subscribers preview the upcoming season over food and drinks.

FAQ

What is On The Town?

On The Town is a platform where club organizers create recurring social events — dinner clubs, running groups, book clubs, and more. These clubs need great venues to host their events, and that's where you come in. As a partner venue, you get discovered by organizers in your area who are actively looking for places to bring their groups.

How can theaters partner with On The Town?

List your theater as a partner venue on On The Town — it's completely free and takes just a few minutes. Once listed, club organizers running theater-going groups, improv troupes, film societies, and drama appreciation circles can discover your venue and start bringing their members for group bookings and performances on a recurring basis.

What types of clubs book events at theaters?

Theater subscription clubs, improv groups, film societies, drama appreciation circles, performing arts social clubs, and community theater troupes. These clubs buy group tickets on a recurring schedule — monthly show outings, weekly improv nights — which helps fill seats consistently and builds a loyal base audience for your productions.

Does it cost anything for theaters to partner?

No, partnering with On The Town is completely free for theaters and performing arts venues. We never charge fees, take a commission on ticket sales, or require a subscription. There is zero cost — you simply become discoverable to club organizers who want to bring groups to your shows.

How can theaters sell more tickets and fill empty seats?

Group bookings from clubs and social organizations are one of the most effective ways to fill seats, especially on weeknights and for lesser-known productions. A single theater-going club can bring 15-40 people per show, and they come back month after month. On The Town connects you with these organizers so you spend less on marketing and more time selling out your season.

How does hosting recurring events help theaters grow subscriptions?

When audience members experience theater as a social activity — pre-show talks, post-show discussions, backstage tours — they form a deeper connection with your venue and are far more likely to become season subscribers. On The Town helps you build these community touchpoints around your productions, turning one-time attendees into subscribers who renew year after year.

What makes On The Town different from group sales or discount ticket platforms for theaters?

Discount ticket platforms like TodayTix fill seats with deal-seekers who rarely return at full price. On The Town connects you with committed club organizers who bring the same group of theater lovers back every month — at regular ticket prices. Listing is completely free, and the audiences you reach are enthusiasts who value the experience, not just the discount.

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